Every drop of Jack Daniel's Tennessee Whiskey savored in more than 170 countries around the world, is crafted in one place - a little town called Lynchburg, Tennessee.We let our whiskey slowly drip through 10 ft of hard sugar maple charcoal so it comes out with its distinctive smoothness.

Jack Daniel's is known for being a well-crafted, smooth sippin’ Tennessee Whiskey. You don’t last for over 150 years if you're not a quality product, after all. We've become known for something else along the way too: our iconic black and white label. But what people may not know is that the history of our label wasn’t always so black and white.