Jack Daniel’s is known for being a well-crafted, smooth sippin’ Tennessee Whiskey. You don’t last for over 150 years if you’re not a quality product, after all. We’ve become known for something else along the way too: our iconic black and white label. But what people may not know is that the history of our label wasn’t always so black and white.

Some time before 1904 our bottles were a rather unexpected shade of green with an eye-catching gold trim. And as unusual as that may seem, it’s just one of the many labels in Old No. 7’s past. You have to be patient to make whiskey, and it seems that Jack took his time landing on the tried-and-true black label we know today. This is the first in our series of Legacy Edition Bottles. Each label we release will celebrate the unique, slightly mysterious history of Old No. 7.

Every drop of Jack Daniel's Tennessee Whiskey savored in more than 170 countries around the world, is crafted in one place - a little town called Lynchburg, Tennessee.We let our whiskey slowly drip through 10 ft of hard sugar maple charcoal so it comes out with its distinctive smoothness.

Jack Daniel's is known for being a well-crafted, smooth sippin’ Tennessee Whiskey. You don’t last for over 150 years if you're not a quality product, after all. We've become known for something else along the way too: our iconic black and white label. But what people may not know is that the history of our label wasn’t always so black and white.

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Double Cask Gold is the new name for Gold as part of Macallan's relaunched range introduced in 2018. Aged in a combination of first fill and refill sherry casks, it is designed to sit between the now-defunct 10yo Sherry Oak and 10yo Fine Oak bottlings.

There are several companies around the world that build and install "professional" stills. But moonshine stills were never "bought and installed" from a manufacturer. Backwoods moonshiners had to build their operations out of materials they could make, buy, borrow or steal. The pots, tubs, coils and heaters were pulled out of cars, kitchens and bathrooms and crudely put together with rustic ingenuity. And that's how it happened at the Firefly Distillery.

It's true. Jim and Scott did not have a fat corporate-backed budget to build their stills. Even if they did, they didn't want to buy something they could design and build themselves. So they started with a 55 gallon stainless steel tank on a propane burner. They got it fired up and began distilling from grapes, corn, sugar and all kinds of local and regional ingredients. They ran batches until they worked out the kinks and landed on some recipes they both really liked. Those recipes are what you taste in Firefly spirits today. That first homemade still is on display in the Firefly Tasting Room and the design has been updated and altered into what is in place now - two 300 gallon homemade pot stills that run nearly every day.

At the Firefly Distillery, the batches run slow and small to ensure quality and purity. It is a constant hands-on operation with someone always tending the stills, testing the distillation runs, putting labels on jars and sippin' the spirits now and then. The end result is Firefly Moonshine - a mason jar full of great taste and good times.

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Jim Beam Apple contains all the pride of the Beam family's 220-year history with a refreshing take on family tradition. Our distillers have infused fine crisp apple liqueur with fine Kentucky straight bourbon whiskey. The perfect mix of bourbon balanced with a light, refreshing apple twist. Enjoy with soda or on the rocks. Made with quality whiskey. Quality made with genuine Beam Whiskey

Bottled at 94-proof, Single Barrel Select layers subtle notes of caramel and spice with bright fruit notes and sweet aromatics for a Tennessee Whiskey with one-of-a-kind flavor.

Tennessee whiskey
From: Tennessee
Proof: 40% ABV
Release: April 2019

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One of those harder-to-find whiskies, Johnnie Walker Green Label is a 15 year old blended malt which was awarded an impressing 95 points in Jim Murray's 2010 Whisky Bible.

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An exciting new age statement expression from Macallan that's matured in a combination of American and European Sherry oak for a minimum of 12 years. Here, the proportion of American oak ex-Sherry casks is higher than in the 12 Year Old Sherry Oak, but no ex-bourbon casks are used as they are in the 12 Year Old Fine Oak release.

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Released as part of Macallan’s ever-wonderful Sherry Oak range comes this 12 Year Old. It has spent its entire maturation in sherry-seasoned oak casks from Jerez, and is bottled at 40% ABV after its 12 years of ageing. It’s full of all those hallmark dried fruit and marmalade notes we’ve come to know and love from a sherried Macallan.

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Red Label was created by the Johnnie Walker company in 1909, this is a classic blended whiskies, a great mixer and back bar favourite.

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An interesting twist on Johnnie Walker Black Label, Double Black was rolled out for general release in 2011 after a successful launch in travel retail. Double Black adds to the normal Black Label profile by including more Islay whisky and casks that have been heavily charred, giving a more intense flavour with a greater emphasis on smoke while keeping true to the sophisticated Johnnie Walker style.

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Black Label boasts superior depth and complexity, with a smokier, fuller flavour than other deluxe blends. Its distinctive character stems from its use of a remarkably diverse range of 12+ year old malts, drawn from over 700 casks. One whisky in particular, Cardhu, was considered so vital that the Walker family bought the distillery in 1893 so that its characteristic silkiness would lie at the heart of the blend.

Johnnie Walker has the luxury of having exclusive access to Scotland's very best whiskies, ranging from the powerful west coast malts all the way to the more subtle east coast flavors. Black Label draws upon all these aromas to create a unique blend with a smooth, deep and complex character

Each bottle of Johnnie Walker Black Label is two decades in the planning, draws whisky from the finest distilleries across Scotland and is aged in the finest whisky casks. Each whisky is matured in a slightly different way, due to the intricacies of wood, climate and location. The Master Blender's skill is in blending these whiskies together to create a whisky with an extraordinary range of flavor.

A continued focus on quality and style has resulted in Johnnie Walker Black Label earning numerous awards. Today the blend remains as rich and smooth as it was when John Walker's son and grandson were Master Blenders.

Black Label retains the authenticity of its creator and currently outsells every other deluxe blended Scotch whisky around the globe. That it's stood the test of time is a testament to the pioneering spirit and the skills of the House of Walker

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An exciting new age statement expression from Macallan that's matured in a combination of American and European Sherry oak for a minimum of 12 years. Here, the proportion of American oak ex-Sherry casks is higher than in the 12 Year Old Sherry Oak, but no ex-bourbon casks are used as they are in the 12 Year Old Fine Oak release.

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Released as part of Macallan’s ever-wonderful Sherry Oak range comes this 12 Year Old. It has spent its entire maturation in sherry-seasoned oak casks from Jerez, and is bottled at 40% ABV after its 12 years of ageing. It’s full of all those hallmark dried fruit and marmalade notes we’ve come to know and love from a sherried Macallan.

Just like Jack Daniel's Tennessee Whiskey and Jack Daniel's Single Barrel, Gentleman Jack is charcoal mellowed before going into the barrel. Gentleman Jack, however, receives an additional "blessing" when it is charcoal mellowed again after reaching maturity - making it the only whiskey in the world to be charcoal mellowed twice, giving it ultimate smoothness. Gentleman Jack is full-bodied with fruit and spices, and its finish is silky, warm, and pleasant. When you drink Gentleman Jack, do so with pride, for this is the whiskey a gentleman orders.

Produced at the Midleton Distillery, Jameson is Ireland's quintessential Irish blend, a classic. Jim Murray even awarded it an incredible 95 points!

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Jim Beam bourbon undergoes distillation at lower temperatures and is distilled to no more than 62.5%, the White label is aged for four years and has quite a high percentage of rye in the mashbill.

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If you're looking to spice things up, Jim Beam Kentucky Fire is just the ticket. This signature mix of cinnamon liqueur and Kentucky Straight Bourbon Whiskey will fire up any drink with a touch of cinnamon spice. Plus, it makes for one hell of a shot.